How To Choose Between Outsource Moderation And Doing It In-House?

The main purpose of content moderation is to improve the relationship between your customers and your company’s brand. It is required to protect the users as well as the brand of your company on the online platform where posting a harmful and offensive content is easy and on the rise. Therefore, you will need to prevent it as it is detrimental for your business and for that you will need to choose the right person for doing this critical job. This person may be your in-house staff or may be outsourced.

Going The In-House Way

If you run content moderation within your business by your own staff you will have significant benefits. Your own team of moderators will allow more proximity for instance. This will enable you to have much more and better control over the content moderation operations followed daily. The specific guidelines and processes to follow can be easily updated as all the team members will work more closely with you. You will be much more confident about your content and the continuity of the content moderation program. You can direct the behavioral way of your online community with more effective hands-on approach with more accountability.

Outsourcing The Job

When do it the other way you enjoy the Benefits of Outsource Moderation Services but there are risks of third party involvement and worries about contractual and legal issues a well. However, outsourcing is most popular option because it provides promising results. As an expert team handles the job the technical aspects are all covered enabling you to save a lot of time and resources that you can use in other areas of your business. With years of experience and training you will enjoy the benefits of their expertise. Having a third party view point will provide better results.

Which Is Better Option

The method to choose will depend on your need and practicalities. You must weigh your resources and the required time to devote and the volume contents you receive every hour. It may be difficult with limited resources to filter it all following the different requirements set and strategies for content moderation. Outsourcing should not be your automatic option as there are several methods of it and all these have strengths and weaknesses. The type of moderation required will also affect your choice as distributed and reactive moderation do not require a content moderator to monitor the online activities round the clock.

[Read Also: What Is Content Moderation And Where Does It Vary From The Others?]