The main purpose of content
moderation is to improve the relationship between your customers and your
company’s brand. It is required to protect the users as well as the brand of
your company on the online platform where posting a harmful and offensive content
is easy and on the rise. Therefore, you will need to prevent it as it is detrimental
for your business and for that you will need to choose the right person for
doing this critical job. This person may be your in-house staff or may be
outsourced.
Going The In-House Way
If you run content
moderation within your business by your own staff you will have significant
benefits. Your own team of moderators will allow more proximity for instance.
This will enable you to have much more and better control over the content moderation
operations followed daily. The specific guidelines and processes to follow can
be easily updated as all the team members will work more closely with you. You
will be much more confident about your content and the continuity of the content
moderation program. You can direct the behavioral way of your online community
with more effective hands-on approach with more accountability.
Outsourcing The Job
When do it the other
way you enjoy the Benefits of Outsource Moderation Services but there are risks of third party involvement and worries
about contractual and legal issues a well. However, outsourcing is most popular
option because it provides promising results. As an expert team handles the job
the technical aspects are all covered enabling you to save a lot of time and
resources that you can use in other areas of your business. With years of
experience and training you will enjoy the benefits of their expertise. Having
a third party view point will provide better results.
Which Is Better Option
The method to choose
will depend on your need and practicalities. You must weigh your resources and
the required time to devote and the volume contents you receive every hour. It
may be difficult with limited resources to filter it all following the different
requirements set and strategies for content moderation. Outsourcing should not
be your automatic option as there are several methods of it and all these have strengths
and weaknesses. The type of moderation required will also affect your choice as
distributed and reactive moderation do not require a content moderator to monitor
the online activities round the clock.